The enterprise world and the artwork world are working hand in hand to help Ukraine. Worldwide artwork chief LUMAS and famend artist Paolo Pettigiani have joined forces to launch an version of a brand new photographic art work on March 22, 2022, with all proceeds going to medical look after the Ukrainian individuals. The work prices £50 and could be bought on-line or in-store at any of LUMAS’s 22 galleries worldwide. All proceeds from the marketing campaign will probably be donated on to the unbiased worldwide medical help group Ärzte ohne Grenzen eV (Médecins Sans Frontières), with the initiative’s organizers waiving all commissions and charges. Every bought work is a present of solidarity between artwork lovers and the individuals of Ukraine.
Berlin, March 22, 2022 – Artwork is a common language between individuals – irrespective of who we’re or the place we come from. LUMAS collaborates with photographer and artwork director Paolo Pettigiani to talk out towards the horrible warfare in Ukraine by means of pictures. Collectively they’ve launched a fundraising marketing campaign to help MSF’s lifesaving work in Ukraine.
LUMAS and artist Paolo Pettigiani launch photograph art work for the worldwide fundraising marketing campaign #standwithukraine
“The Lengthy Pursuit of Peace” is a piece that Pettigiani created at brief discover in response to the disaster. By means of his use of high-contrast major colours, the artist has created a surreal and shifting murals that immediately serves a great trigger.
The artist is thought for his infrared pictures and has been in comparison with the evocative work of documentary photographer Richard Mosse. A lot of Pettigiani’s earlier works have additionally been printed as restricted version LUMAS prints.
Worldwide artwork platform LUMAS and its companions are actively utilizing their international attain to inspire as many artwork galleries and e-commerce manufacturers as attainable to take part in social activism, whereas award-winning photograph lab and print studio WhiteWall Media has supplied to make the version free.
100% of the proceeds from “The Lengthy Pursuit of Peace” will probably be donated immediately and in full to the worldwide NGO Ärtze ohne Grenzen eV (Docs With out Borders). These donations will allow emergency medical look after these injured by the warfare, in addition to therapy and look after pregnant ladies and the chronically ailing.
Like many different corporations and artists worldwide, LUMAS and Paolo Pettigiani are making an announcement within the title of peace and the idea that well being and security are human rights. LUMAS and Pettigiani base the fundraising marketing campaign across the motto ‘The Lengthy Pursuit of Peace’ and supply help on to those that want it most. Collectively they name for solidarity with Ukraine. #standwithhoekraine
Title: “The Lengthy Pursuit of Peace”
12 months: 2022
Dimensions: 21 x 28 cm
Retail worth: £50